Tools of the Trade

Tools That We Use to Create & Run 7-Figure Businesses

With so many tools available to entrepreneurs & online business owners, we wanted to put together a list of helpful resources that have already had a test-drive… by us… and that we know work!

Personally, we use WordPress to build all of our business websites. Because of our experience level, we can do any & everything on WordPress that others do on platforms like Kajabi, ClickFunnels, Teachable, etc. While we love many platforms, we just prefer WordPress unless is just makes better business sense to use a different platform (i.e. Shopify for E-commerce). 

In full transparency, if you choose to purchase or subscribe to any of the premium tools from this page, we may receive a small commission. Some of the tools are completely free to use. If you do decide to purchase or subscribe to a service from our page, we appreciate you!

Must-Have for Beginning Entrepreneurs

WOW! I cannot say enough about Stan.Store. I usually build my own Instagram LinkTree’s, but I recently starting using this one, and I am BLOWN AWAY! Look at what is included all in one convenient platform:

  • Link Tree

    Connect audiences to all of your content with just one link. No more need of Link Tree,, Beacon, etc.

  • Email List

    Stan will allow you to build an email list directly inside of your store! And, if you want, you can connect with Mailchimp (native integration) or use Zapier to connect to your third-party CRM!

  • Scheduling App

    A calendar for scheduling meetings professionally and efficiently, eliminating the hassle of back-and-forth emails so you can get back to work. No more need for Calendly, Accuity, or whatever you've been using.

  • Sales Funnels

    Quickly create sales funnels that convert your visitors into leads, and then into customers! Eliminates the need for a ClickFunnels or HighLevel.

  • Digital Downloads

    Stan is a powerful, but simple, e-commerce platform. Earn your first dollar online by selling digital products quickly and easily. Simply upload and link it inside of your store. Stan does the rest. No need for Gumroad!

  • Memberships

    Seems to good to be true, but Stan allows you to create recurring revenue products and have simple memberships. If you have a premium telegram group, this is perfect for you. Your customer pays, and their membership link is sent directly to them.

  • Courses

    Yes! You can create, sell, and host your online course with Stan! Everything is housed inside of your Stan store! No need for Teachable, Kartra, or Kajabi!

  • Video Audits

    There is a feature that we call, "Ask Me Anything". You can use this feature to sell Instagram audits, website audits, or whatever you can think of! Your clients can pay you directly inside of your store!

This platform includes everything above and more. It is a must-have if you are a beginning entrepreneur or have a limited budget when it comes to having a platform to run your digital business. Start your trial today and thank me later!

All-In-One Marketing Platforms

Kartra is one of our favorite platforms. It’s a page builder, CRM, calendar app, helpdesk, and more. Everything that you need to run your digital business and host your courses on one platform. No offense to Kajabi & ClickFunnel users, but Kartra is a superior platform.

#2 on our list, with even more features than Kartra. You do have to integrate your own email provider (we recommend Amazon SES!). Takes time to learn, but well worth it. Imports ClickFunnel pages & funnels, too!

WordPress Tools & Plugins

Our favorite membership plugin for WordPress. Super user-friendly, integrates with most major CRM’s, and now has it’s own course platform. Need a quick membership solution? This is it!

LearnDash is the standard when it comes to WordPress course platforms. Works well on mobile devices, and the platform is constantly updated with features.

A great thing about WordPress is the abundance of plugins that you can use to extend it’s capabilities. ElementsKit is a MUST when it comes to making your site beautiful.

Self Hosted Email Marketing Automation Plugin for WordPress. Manage your leads and customers, email campaigns, automated email sequencing and more without ever having to leave your WordPress dashboard!

Fluent Forms is the most beginner-friendly WordPress form builder available today (Used on this site!). Start creating beautiful forms without being a coding ninja.

Overcome the limits of WordPress SMTP by integrating your own email marketing platform. We use fluentSMTP with AmazonSES & FluentCRM for unlimited emailing from our site.

A drag-in-drop builder for WordPress. It serves web professionals, including developers, designers and marketers. It’s our goto for WordPress web development.

A WordPress Funnel Builder. We use it to create high-converting checkouts, order bumps, & 1-click upsells. With their Autonami product, we automate client websites and replicate  ActiveCampaign &   ClickFunnels for a fraction of the costs.

Our email marketing platform of choice! Amazon Simple Email Service (SES) is a cost-effective, flexible, and scalable email service that enables developers to send mail from within any application. Not a WordPress plugin, but we use it with WordPress. 

Third-Party Hosting & Applications

There are plenty of choices for a calendar, but this is our scheduling app of choice. It’s simple, more user-friendly than most, and extremely cost-effective for what you receive. Paid plans start at $8/month.

This is our second choice for hosting. We used it for years on ours & our client projects. They have some of the best support in the hosting industry. They are slightly more than Hostinger, but worth it.

If you need SMS marketing, cut out the middleman. You literally pay pennies on the dollar when compared to other SMS marketing platforms. We use it with FluentCRM & Autonami on WordPress, and we integrate it with Kartra for our clients.

Our hosting platform of choice. Comes with a free domain name, SSL, and more. We host all of our business websites here, and recommend it for our clients as well. We recommend the WordPress Starter plan.

Canva has thousands of professional templates, images and quality content to choose from. Get a head start on bringing your best design ideas and work to life with Canva.

Send your clients professional & branded invoices. This is a free service that we’ve used for years! Whenever a client asks for an invoicing solution, we recommend Wave.

ThriveCart is a simple payment and sales funnel solution. It allows you to easily create popup or embeddable carts to add to any site in seconds. Integrates with most major CRM’s and course platforms.

A no-brainer. Stripe is the standard for payment processing online. We use stripe in all of our online businesses and is much better (in our opinion!) than paypal.
Hubstaff helps teams manage remote work better with time tracking, productivity and monitoring features, and automated payments and invoicing. Available for Desktop, Chrome, web, and mobile apps.

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